Phoenix, AZ
In The Vast Desert City of Phoenix rebranding project, I designed a new and inviting logo and developed a comprehensive brand identity. My goal was to capture the essence of Phoenix’s unique landscape, vibrant culture, and dynamic growth while creating a visually appealing and memorable representation of the city.
Honoring the beautiful area of Phoenix and its surroundings, ensuring that the identity of Phoenix is represented accurately and respectfully.
Challenge:
Creating a logo that balances professionalism with a welcoming character, ensuring it conveys seriousness and credibility while remaining approachable.
Phoenix's Brand Book
